Phone Cards – Are stored value cards that allow the user to access pre-paid long distance. The long distance is generally accessed via a PIN number (stored value), which is usually covered by a scratch-off panel for security.

Gift Cards – Standard or custom size CR80 card. Stored value is placed on the card through magnetic striping or bar coding

Loyalty Cards – Standard (CR80) or custom size cards that have off line accounting for capabilities such as mileage or merchandise purchases.

Flat Packs – Designed for hanging on J-hooks. Consists of an affixed card seen through a flat window.

CR80 Card – Standard credit card size (3 3/8" x 2 1/8" x .030) that comes in a variety of colors and thickness.

CR50 – Luggage tag sized card (3 _" x 1 23/32" x .020) with a slot for a strap.

Embossing – Raised letters or numbers usually tipped in either black or gold foil.

Magnetic Striping – Magnetic media affixed to a card, which allows data encoding.

Foil Stamping – Hot stamp printing is achieved by using pressure and heat to affix colored foil in to the plastic surface.

Bar Coding – Two methods available. Bar coded labels applied via thermal or ink jet printing, or directly on plastic for infrared reading.

Fulfillment – The process by which the card is matched to a letter, inserted into an envelope, metered and delivered to the post office. Personalization is available using several different methods along with continuous form equipment or individual piecework.

Camera Ready Art – Printable film or the electronic equivalent to facilitate printing.

Electronic Art – Graphics in a digital format to work with Macintosh based equipment.

Bleeds – Artwork that extends beyond the actual size of the card.

PMS – Pantone Matching System used by printers for color standardization.

Four Color Process – CMYK, litho, 133 lines to 150 line screens. Silkscreen is 85 line screens.

Screen Tints – Determined by percentage of colors.

Half Tones – Dot system of color photo’s to black and white.